Murray NewlandsJan 22, 201
Blogging takes a lot of time, energy, hard work, and dedication and if you are spending the time to create original, unique, and interesting content, you should be rewarded for all of your hard work. The trouble is, most bloggers don’t know these easy tips for monetizing their sites, but that’s why we’re here.
Advertisers pay higher rates for higher numbers of impressions, obviously, and an easy way to get your impression numbers up is to post at least one ad above the fold. A lot of visitors probably won’t scroll too far down the page, so make sure that you’re able to grab their attention as soon as they’ve landed on your site. No matter how far they go or how long they’re there, at least you’ve been able to increase your ad impressions, which will, in turn, increase your revenue.
In today’s world people don’t have the attention spans to read long, elaborate blog posts, but, that doesn’t mean that you shouldn’t deliver valuable information to your readers in each and every post. The best way to cultivate and maintain a large fan base is to consistently share quality content; stuff that people will want to come to your site for and will share with their friends. Monetization is a numbers game-you have to be able to prove that your site generates a lot of traffic and it definitely won’t if you don’t provide readers with any value. If you spend time researching, writing, sharing, and promoting content that is informative, original, and unique, you will see your fan base grow, your traffic increase, and the ad dollars start rolling in.
As the old saying goes, “a picture says a thousand words,” and when it comes to blogging, images may be even more valuable than that. Use high quality photos or videos to break up your posts and keep your readers interested in the content. When you insert great images into lengthy post, people will feel like they’re reading less and are more likely to stay on your page longer and share your content with their friends. Along with ad impressions, advertisers also look at bounce rates of a site when deciding to buy advertising. If you can prove that people come to your page and stay there, advertisers will be more willing to spend money to advertise with you and a great way to keep people on the page is with great imagery.
Make your posts shareable and allow your readers to expand your readership for you-this is one of the easiest ways to drum up interest in and traffic for your blog. Social share buttons should be easy to find and even easier to use. Place share buttons along the sidebar, at the conclusion of your posts, and anywhere else that you can find to put them. Imagine the number of clicks you would get and how many more potential clients you could connect with if just 20 people retweeted your posts to their personal following. If you make it easy for people to share your posts, chances are that a few of them will, so make sure that the option is readily available and easy to use.
If you become friends with a fellow blogger, chances are they will be more likely to help you and your audience and reach will grow immensely. Offer to write guest posts and accept guest posts on your blog-this is an incredibly easy way to build a relationship and build your network. When it comes to succeeding online, friends help friends, so start making some blogging buddies today!
Blogging can be tough, and monetizing your blog can be even tougher but it doesn’t have to be a chore. Try using these easy tricks and watch how your readership, ad impressions, and revenue begin to grow. If you have some advice of your own, please share it with us in the comments below!